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what is gocco?
in the 1970's noboru hayama, a printer and the japanese inventor of the "print gocco" system, wished to develop a quick and easy household color printing system. cleverly combining the basic priciples of screenprinting and rubber-stamping, "print gocco" is a clean, easy, and fully self-contained compact system that exposes and prints all in one unit. using flash bulbs similar to those found in old cameras, an original image is thermally imprinted on a master screen. next, colorful prints are made by pressing the ink-applied master screen against a sheet of paper placed on a sponge pad.
the simplicity in making a screen, and the low cost of production makes the gocco system attractive to professional screenprinters, artists, and designers, and enables even a complete novice to begin printing immediately.
the name "print gocco" is derived from the japanese word and concept "gocco", loosely translated as a type of make-believe play used to learn common rules and knowledge. mr. hayama says: "this "gocco" play is a source of intellectual education and it's spirit is, i believe, an important national heritage. therefore, i decided to use the word gocco as part of this product name."
gocco history
1977: the japanese company riso introduces the first "print gocco" in japan, marketing it as a great way to make your own personalized new year's greeting cards. explosive domestic sales and popularity ensue.
1978: riso first launches a larger "print gocco" card-making model
1980's: sales of "print gocco" systems continue to soar in japan.
1990's: sales of "print gocco" decline in the japanese market as personalized greeting cards can easily be made with home computers and printers. meanwhile, gocco's introduction to foreign markets begins.
2005: riso ceases production on "print gocco."
read the complete history of gocco and riso, the parent company
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